Impact of Brand Personality on New Product Success: A Framework for Leading an Independent Life

Dawn DiStefano

Impact of Brand Personality on New Product Success: A Framework for Leading an Independent Life

School of Business

Research & Scholarship: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This research is focused on how having the proper focus on consumer brand personality can lead to new product success among persons with special needs (psn). This can positively influence consumer well-being thereby promoting positive consumer behavior among this particular consumer population. The result is a framework that guides the philosophy for this research.

Original language	American English
Title of host publication	Northeast Business and Economics Association (NBEA)
State	Published - Sep 1 2017

Keywords

brand personality
new product success

Disciplines

Business

Access to Document

https://digitalcommons.molloy.edu/bus_fac/39

Cite this

@inproceedings{6e0a62b647bc406eb214daef65dc3133,

title = "Impact of Brand Personality on New Product Success: A Framework for Leading an Independent Life",

abstract = " This research is focused on how having the proper focus on consumer brand personality can lead to new product success among persons with special needs (psn). This can positively influence consumer well-being thereby promoting positive consumer behavior among this particular consumer population. The result is a framework that guides the philosophy for this research.",

keywords = "brand personality, new product success",

author = "Dawn DiStefano",

year = "2017",

month = sep,

day = "1",

language = "American English",

booktitle = "Northeast Business and Economics Association (NBEA)",

}

TY - GEN

T1 - Impact of Brand Personality on New Product Success: A Framework for Leading an Independent Life

AU - DiStefano, Dawn

PY - 2017/9/1

Y1 - 2017/9/1

N2 - This research is focused on how having the proper focus on consumer brand personality can lead to new product success among persons with special needs (psn). This can positively influence consumer well-being thereby promoting positive consumer behavior among this particular consumer population. The result is a framework that guides the philosophy for this research.

AB - This research is focused on how having the proper focus on consumer brand personality can lead to new product success among persons with special needs (psn). This can positively influence consumer well-being thereby promoting positive consumer behavior among this particular consumer population. The result is a framework that guides the philosophy for this research.

KW - brand personality

KW - new product success

M3 - Conference contribution

BT - Northeast Business and Economics Association (NBEA)

ER -