Investing in Socially-Minded Young Adults: Because Nice Matters

Patrick Kennedy; Dawn DiStefano

Investing in Socially-Minded Young Adults: Because Nice Matters

School of Business

Research & Scholarship: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The research herein is part of a fourteen-week research project involving Molloy College students located in Rockville Centre, NY. This project comes from students learning professional skills and much more during the capstone experience. The students worked with a ‘live’ non-profit located on Long Island and their efforts were to serve for the greater good of society while moving the assigned non-profit forward with its mission. This senior project also promotes civic engagement within their local community with this all-inclusive real-world project. Hence the students put together turnkey recommendations that would assist the non-profit to implement their findings leading toward social good.

Original language	American English
Title of host publication	Northeast Business and Economics Association (NBEA)
State	Published - Nov 12 2020

Keywords

Non-profit retreat
college expansion
social responsibility
marketing
not-for-profit

Disciplines

Business

Access to Document

https://digitalcommons.molloy.edu/bus_fac/93

Cite this

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title = "Investing in Socially-Minded Young Adults: Because Nice Matters",

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KW - marketing

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