Social Entrepreneurship: Marketing Hunger Awareness

Jillian Dutra; JoBeth Dutra; Brianna Falese; Phil Marron; Joanna Sadowska; Maureen L. Mackenzie-Ruppel

Social Entrepreneurship: Marketing Hunger Awareness

Jillian Dutra
, JoBeth Dutra
, Brianna Falese
, Phil Marron
, Joanna Sadowska
, Maureen L. Mackenzie-Ruppel

School of Business

Research & Scholarship: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This paper emerges from a pedagogical philosophy that business students should experience working with a real-world consulting client prior to graduation. An equally important component of this capstone experience is the opportunity for the students to study a problem and to make a set of solution-driven recommendations that will lead to social good.

This research is part of a series of conference papers from graduate students at Molloy College. This paper focuses on the consulting work performed for Island Harvest. Island Harvest is the largest food bank on Long Island. The student consultants were charged with recommending a marketing program for the Coin Harvest Campaign, with the intent of refreshing this important campaign focused on Hunger Awareness. The goal was to increase the campaign’s breadth and depth.

Original language	American English
Title of host publication	Northeast Business and Economics Association (NBEA)
State	Published - Jan 1 2017

Keywords

Hunger awareness
marketing
not-for-profit
social entrepreneurship

Disciplines

Business

Access to Document

https://digitalcommons.molloy.edu/bus_fac/84

Cite this

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title = "Social Entrepreneurship: Marketing Hunger Awareness",

abstract = " This paper emerges from a pedagogical philosophy that business students should experience working with a real-world consulting client prior to graduation. An equally important component of this capstone experience is the opportunity for the students to study a problem and to make a set of solution-driven recommendations that will lead to social good. This research is part of a series of conference papers from graduate students at Molloy College. This paper focuses on the consulting work performed for Island Harvest. Island Harvest is the largest food bank on Long Island. The student consultants were charged with recommending a marketing program for the Coin Harvest Campaign, with the intent of refreshing this important campaign focused on Hunger Awareness. The goal was to increase the campaign{\textquoteright}s breadth and depth.",

keywords = "Hunger awareness, marketing, not-for-profit, social entrepreneurship",

author = "Jillian Dutra and JoBeth Dutra and Brianna Falese and Phil Marron and Joanna Sadowska and Mackenzie-Ruppel, \{Maureen L.\}",

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booktitle = "Northeast Business and Economics Association (NBEA)",

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AU - Dutra, Jillian

AU - Dutra, JoBeth

AU - Falese, Brianna

AU - Marron, Phil

AU - Sadowska, Joanna

AU - Mackenzie-Ruppel, Maureen L.

PY - 2017/1/1

Y1 - 2017/1/1

N2 - This paper emerges from a pedagogical philosophy that business students should experience working with a real-world consulting client prior to graduation. An equally important component of this capstone experience is the opportunity for the students to study a problem and to make a set of solution-driven recommendations that will lead to social good. This research is part of a series of conference papers from graduate students at Molloy College. This paper focuses on the consulting work performed for Island Harvest. Island Harvest is the largest food bank on Long Island. The student consultants were charged with recommending a marketing program for the Coin Harvest Campaign, with the intent of refreshing this important campaign focused on Hunger Awareness. The goal was to increase the campaign’s breadth and depth.

AB - This paper emerges from a pedagogical philosophy that business students should experience working with a real-world consulting client prior to graduation. An equally important component of this capstone experience is the opportunity for the students to study a problem and to make a set of solution-driven recommendations that will lead to social good. This research is part of a series of conference papers from graduate students at Molloy College. This paper focuses on the consulting work performed for Island Harvest. Island Harvest is the largest food bank on Long Island. The student consultants were charged with recommending a marketing program for the Coin Harvest Campaign, with the intent of refreshing this important campaign focused on Hunger Awareness. The goal was to increase the campaign’s breadth and depth.

KW - Hunger awareness

KW - marketing

KW - not-for-profit

KW - social entrepreneurship

M3 - Conference contribution

BT - Northeast Business and Economics Association (NBEA)

ER -