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The Influence of Brand Personality on New Product Success

Research & Scholarship: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Oct 19 2017
EventFall Research Day, Molloy College - Rockville Centre, NY
Duration: Oct 10 2018 → …

Conference

ConferenceFall Research Day, Molloy College
Period10/10/18 → …

Disciplines

  • Business

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