Abstract
Molloy College students in conjunction with a local non-profit have joined forces to not only move an organization forward, but to be agents of change toward social good in their local community. The students take their newly learned skill sets and develop a business plan that will allow Board members to implement shortly after their consulting projects are complete. What happens over the course of this project is not only are the students’ efforts rewarded by making strides to assist a local non -profit, but their demeanor changes throughout this entire process. The students transform themselves into ambassadors, making the capstone project a rewarding course for all that are involved: the partnering non-profit, those that support the non-profit, the faculty, and the graduating students. There are three consulting teams that come together to address three separate charges that are pressing for the assigned nonprofit. The students need to provide turnkey recommendations to the Board of the non-profit so it may effectively implement their timely ideas. The new twist to this project is the impact of the national pandemic where the students pivoted beautifully to fulfill their obligations making this so much more of a rewarding project toward social good.
| Original language | American English |
|---|---|
| Title of host publication | Northeast Business and Economics Association (NBEA) |
| State | Published - Nov 12 2020 |
Keywords
- Non-profit
- esports
- cause marketing
- social responsibility
- marketing
Disciplines
- Business
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