Donna M. Iucolano, Ph.D.

Donna M. Iucolano, Ph.D. (pronounced U-CO-LA-NO) is a highly accomplished direct and digital marketing, e-commerce, strategy, and digital business transformation executive turned marketing and management professor, researcher, consultant, and business advisor. She is a bilingual (English and Italian), first-generation college graduate with a PhD in Management from Case Western Reserve University; a BA, MS, and MBA from Hofstra University; and an AAS from the Fashion Institute of Technology. Dr. Iucolano is a member of the American Marketing Association (AMA) and a peer reviewer of papers submitted for AMA Summer and Winter Educator Conferences. 

 

Since 2014, Dr. Iucolano has leveraged her deep corporate experience gained at private and public companies on behalf of undergraduate and graduate level students first as an Adjunct Associate Professor of Marketing at the Zarb School of Business at Hofstra University and now as an Assistant Professor of Marketing at Molloy University. Her approach successfully combines the practical and the academic to better prepare students for entry-to-leadership roles in an increasingly social, political, technical, environmental, and economically complex world where all stakeholders deserve value. Dr. Iucolano’s experience includes in-person, hybrid, and online synchronous and asynchronous teaching and learning formats.

 

Dr. Iucolano's research interests include the concurrent positive/negative consequences of rising hyper connectivity with an emphasis on: (1) tensions between consumers and firms over continuous personal data exchanges and privacy; (2) analyzing, understanding, and explaining consumer versus firm power; and (3) the impact of (digital) consumer activism on management decision-making. Since teaching full-time, her interests have expanded to also include research about the teaching of marketing and management using innovative and applied pedagogies such as the flipped classroom, experiential learning, and community-based learning. 

 

Before teaching full-time, Dr. Iucolano enjoyed a 20+ year career in industry, a corporate career marked by innovation, many firsts, aggressive growth, and award-winning achievements in direct and digital marketing, e-commerce, strategy, and digital business transformation. She worked for New York City area private and public companies operating in three industries: floral/gifting, media/publishing, and women’s apparel and accessories. Dr. Iucolano held corporate roles such as Senior and Executive Vice President, General Manager, Division President, and Regional CEO at select firms including 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), Scholastic Corp. (NASDAQ: SCHL), IMP/International Master’s Publishers, New York & Company, Inc., and Weekly Reader, a division of the Reader’s Digest Association (now part of Scholastic).

 

While at these firms, Dr. Iucolano started and/or led many pioneering initiatives and divisions growing them from a “good idea” to $400+ million in annual revenues. She managed hundreds of people and countless strategic business partners.  And she was responsible for core operating functions including direct and digital marketing; customer acquisition, retention, and loyalty; e-commerce; revenue creation and profitability; product/content development; merchandising; fulfillment and customer service; website development and management; and internet technologies and back-end systems integration. Dr. Iucolano’s industry work now includes consulting, guest speaking, meeting facilitation, research, serving as an independent advisor or board member, and work with nonprofits. She also leverages her extensive professional network on behalf of students, helping them secure internships and full-time employment.

 

E-Mail: [email protected]

Office: (516) 323-3076

Mobile: (516) 641-6196