Digitalizing Art: Transforming Marketing Efforts

This research is part of a semester-long project where the undergraduate Business students from Molloy College pitch their business and marketing recommendations to a local non-profit. The theme emerges from a pedagogical philosophy that it is essential to learn the significance that business has upon society while working with a neighborhood non-profit. For example, having students enter into the business world where profit is a healthy by-product and is not the main focus toward today’s career development is critical in developing tomorrow’s ethical and social leaders. The learning activity leading to this learning outcome requires the undergraduate business students to experience this type of real-world project. The students are presented with an opportunity to study the most prevalent issues their assigned non-profit is facing and they are to collectively make a set of solution-driven recommendations that will ultimately lead to social good.