"Hold on, I have to post this on Instagram": Trends, Talk Transactions of the Experiental Consumer

Steven Kent

"Hold on, I have to post this on Instagram": Trends, Talk Transactions of the Experiental Consumer

School of Business

Producción científica: Web publication/site

Idioma original	American English
Estado	Published - feb 2017

Disciplines

Business

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author = "Steven Kent",

note = "By Steve Kent {"}The universe is made of stories, not of atoms.{"}-Muriel Ruckeyser Just a few years ago, consumers proudly showcased material purchases of the latest fashion accessory or technological gadget. Now they are more likely to post online about experiences, rather than the consumption of products.",

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AU - Kent, Steven

N1 - By Steve Kent "The universe is made of stories, not of atoms."-Muriel Ruckeyser Just a few years ago, consumers proudly showcased material purchases of the latest fashion accessory or technological gadget. Now they are more likely to post online about experiences, rather than the consumption of products.

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UR - http://www.bu.edu/bhr/2017/01/27/experientialconsumer/

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