Impact of Brand Personality on New Product Success: A Framework for Leading an Independent Life

Dawn DiStefano

Impact of Brand Personality on New Product Success: A Framework for Leading an Independent Life

School of Business

Producción científica: Conference contribution

Resumen

This research is focused on how having the proper focus on consumer brand personality can lead to new product success among persons with special needs (psn). This can positively influence consumer well-being thereby promoting positive consumer behavior among this particular consumer population. The result is a framework that guides the philosophy for this research.

Idioma original	American English
Título de la publicación alojada	Northeast Business and Economics Association (NBEA)
Estado	Published - sept 1 2017

Disciplines

Business

Acceder al documento

https://digitalcommons.molloy.edu/bus_fac/39

Citar esto

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abstract = " This research is focused on how having the proper focus on consumer brand personality can lead to new product success among persons with special needs (psn). This can positively influence consumer well-being thereby promoting positive consumer behavior among this particular consumer population. The result is a framework that guides the philosophy for this research.",

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