Marketing Social Responsibility: MBA Capstone that Leads to Social Good

This paper emerges from a series of articles that have been presented at the NBEA Annual Conference over the past few years. The pedagogical philosophy is that business students should experience working with a real-world client prior to earning the MBA Degree. The mission of the institution establishes the founding belief in social responsibility, service, community, and study. The college’s commitment to academic excellence and the promotion of lifelong learning demonstrates the transformative education experienced by the students. As a result, the evidence of learning for the MBA program is a set of solution-driven recommendations that will lead to social good. This paper focuses on the consulting work performed for the Health and Welfare Council of Long Island (HWCLI). The student consultants were charged with recommending a set of solutions that would increase the number of individual members as well as increase the revenue to HWCLI.